Network marketing success through Search Engine Optimization (SEO) isn’t a matter of shooting blindly or pure luck. While there can be a bit of luck involved, there’s a lot of hard-core technology at the center.
Although we are unique individuals, our online searches are similar in uncanny ways. SEO uses these characteristics to improve different elements of your home-based business information to drive more traffic to your site.
I’m pleased to be able to share with you today my top 2 expert SEO tips for network marketing success:
1. SEO is not a big, bad monster! I feel that too many of us are scared away when we first hear about SEO. Remember that SEO is simply another instrument to use in your network marketing toolbox.
You must be able to get your head around SEO to have any type of long-
lasting network marketing success. So take the time to research online;
there’s a lot of helpful information out there.
2. General SEO keywords are expensive. If you put in the phrase
“network marketing” into a search, you’ll get literally thousands of pages
of websites to visit. Any phrase or keyword that is only one to two words long is called a ‘short-tailed keyword.’
Who gets to be on top? The reality is that the big name network marketers are investing a lot of money to show up on that first page for that short-tailed keyword “network marketing.”
The long term plan to use is to do a mix of paid and free marketing. Once you are consistently successful as a network marketing professional, you may look at paying more for ads to get on the top of the ladder in
general online searches.
However, for the moment, being specific about your specialty will get you a higher rank in the SEO ratings. For example, even putting something like, “network marketing in Mexico City” into a search drastically changes who shows up on the first page. The keywords, “network marketing in Mexico City” is called a long-tailed keyword.
Being aware of specificity can usually work to your advantage in the world of network marketing, and getting ranked on the first page of Google for your targeted keywords.
Information is power, and it certainly is a necessity for network marketing success. Find out everything you can about SEO and make it work at an optimal level for your business.by