Location-Based Ads Are Vital To A Local Search Engine Strategy…
How Do Location-Based Ads on Search Engines Differ From Non Location-Based Ones?
Yahoo, Bing and Adwords all offer location-based search ads. If you are not using location-based ads, your ads may not be shown to your targeted, local audience. Learning what exactly this type of ad is can help you to better understand what it is, why it is important you use it, and how it can help your business grow.
What is a Location-Based Ad on a Search Engine?
If you are looking for a business or product, you may go to a search engine, such as Bing, Google or Yahoo and search for that items. The search engine that displays items that match the words you typed in. Search engines offer a variety of ways they bring the information to you, such as pictures, words, links or ads. Some of these ads are based on the users location, others are not.
Location-based ads that are on a search engine display ads for businesses or products located near the area where the user is located. This allows for certain businesses and subscribers to reach their targeted demographic.
Are Location-Based or Non Location-Based Ads Better?
Deciding whether location-based or non-location based ads are better depends on the advertiser and the demographic that they are trying to reach. Non location-based ads can be somewhat of a gamble. as you are reaching out to people nationwide or worldwide. A location-based ad targets people that are in your general metropolitan area at the moment. If you have a small, brick and mortar store and want to gain customers, location-based ads may be the best bet. If you have an internet only store and want to gain the attention of people world-wide, non location-based ads may be better suited for you.
Why Should I Use Location-Based Ads on Search Engines?
Unless you have a large, online-only business, using a location-based ad is better for both the customer and the advertiser. As the advertiser, it narrows down your costs, focuses on your area and targets your target demographic. When a customer in that local area is searching for something, it is because they are most likely searching for something in that area, rather than something clear across the country. Displaying local coffee shops helps them, whereas coffee shops in other states won’t help them. This is why location-based ads are so important.
In the age of electronics, we have so much at the helm of our hands. Although location- based and non location-based ads have their own benefits, it is truly up to the person paying for the advertisements to decide what option is is better for business Learning about these two options will help you decide which is better for your business.
Top Tips for SEM covered:
1) Adwords Textual Adds – Always use brackets, focus on buy words, and geo target your search engine marketing campaigns.
2) Adwords Google Network – Set up a different campaign to track conversions, check daily, block domains that do not convert.
3) Adwords Image Ads – Take the time to make images for each dimension set, low competition for this area leads to lower cost per click.
Top Tips for SEO covered:
1) Keyword Research – Use the data compiled from your PPC campaign and focus on words that have proven to bring in sales.
2) Analytics – Review analytics to identify low hanging fruit in the form of keyword strings that you already get quality traffic from.
3) On Page – Make sure your title and description are congruent with the landing page. This will increase the time on page per click and push you up the SERPs.
4) Linkbuilding – White hat only and diversity anchor text.
5) Social Signals – Fastest growing area of the algorithm. Focus on Facebook, Twitter, Google Plus and Pinterest.by