Supercharge Your Site To Deepen Connection, Gain Trust And Increase Sales
Building Trust For Better Marketing…
When it comes to digital marketing, many people do not realize that the true power of the medium flows from the interconnected nature of digital platforms. As a New York SEO Agency, rather than have one e-mail campaign, one social media campaign, and one website campaign, it is best to think of these as individual soldiers in an integrated army of content that work with each other and multiply the strengths of the other members of the team.
While it might be strange to think of e-mail and websites as legacy media, technology has advanced so rapidly that this is, in many ways, the case. Entrepreneurs who once thought of themselves as cutting edge players are now jolting down the information superhighway in their virtual Model Ts. Yet there remains a lot of hidden value in those old Internet flivvers provided they can be turned into functional members of a widespread team.
The first requirement for any multi-platform strategy is to have an objective. In most cases, that objective is to direct traffic towards a single point where it can be capitalized upon. In this regard, the central point remains what it has been for quite some time—a traditional website that serves as the beating heart of an online financial empire. Here is where the money is made, yet getting people to visit is an endless quest for page views.
Page view strategies can be dissected into two basic categories—those of faith and those of trust. When someone sees a web ad on a random page visit, it may or may not prompt them to visit the intended target site. If a viewer chooses to do so, they are expressing faith that the unknown entities running the site they are currently visiting are providing them valuable information even if they have no way of actually verifying this belief.
If, on the other hand, the same sort of ad is seen on a site that is the property of a friend or associate, that ad is backed up by an indirect yet nevertheless very real endorsement from someone that is personally known to you. Such an ad therefore becomes an item that is taken more on trust than on faith. As may be imagined, having a large number of friendly recommendations among one’s social media contacts can provide a very effective boost to the “shot in the dark” sort of ad campaigns that are otherwise available.
With the idea in mind that a website is the center piece of your effort and that social media trust building represents one of the best ways, percentage-wise, of directing traffic to your website, the question becomes one of figuring out the best way of using social media to attain those goals. Any good New York SEO Agencies know that social media is a valuable yet delicate instrument that must be carefully handled in order to avoid ruining it as a means of traffic building.
The first thing to keep in mind is that you need to work constantly to keep your social media network operational and constantly growing. This doesn’t mean that you spam people into oblivion but rather that you provide useful and amusing content first and foremost, so that your communications are actually welcome rather than deleted automatically. What you want on social media are friends, not thinly-disguised data mining opportunities.
The next point about social media is that trust is greatly enhanced by maintaining your contact list as a prompt two-way communication link. If someone contacts you, respond rapidly and in a way that lets your correspondent know that they are an individual in your eyes. This is the same thing as knowing the maître d’ at your favorite restaurant. One of the reasons this is your favorite restaurant is that you will be recognized as a valuable and welcome visitor rather than as an annoying order number. Make your social media contacts feel like they are celebrities in your eyes and they will return constantly and bring their friends in to the conversation as well.
Be amusing, be helpful, and be careful about how many times you go to the well of marketing to your new friends. Consult a New York SEO Expert because too many overeager companies believe in crashing the party with masses of offers and thus end up ultimately burning the bridges upon which you hope to build your new highway to prosperity.by